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Product Marketing Manager

Transak

Transak

Marketing & Communications, Product
Indiranagar, Bengaluru, Karnataka, India
Posted on Sunday, March 17, 2024

We're seeking a product marketer who is enthusiastic, collaborative, and skilled in communication to take charge of the full lifecycle and storytelling that enhances the market impact of our key products.

This individual will collaborate closely with our product, marketing, and content leaders to execute creative, impactful, and relevant marketing campaigns.

The role demands a solid understanding of web2 and web3 marketing strategies, exceptional writing skills, experience in product positioning, user segmentation, and the ability to lead in creative messaging. This position involves coordinating across functions to ensure that every feature update and launch advances Transak's objectives.

Responsibilities

  • Develop and implement go to market strategy for new strategic releases
  • Define the target audience, positioning, messaging, and channel strategy- rooted in clear objectives and insights
  • Carry out multiple aspects of the product marketing lifecycle: targeted outreach and segmentation strategy, education and engagement campaigns, and ecosystem partnerships.
  • Develop insights-driven campaigns that speak to our customers and elevate our brand
  • Ensure consistent communication of unique value propositions across all channels and campaigns.
  • Develop a deep understanding of the Transak's B2B eco-system and competitive landscape. Be a known and trusted resource on the team.
  • Own the creation and maintenance of Transak personas. Own the monitoring and socializing of the competitive landscape.
  • Leverage quantitative and qualitative data to measure and report against the performance of product marketing initiatives
  • Work as a flexible member of a small marketing team, leaning into new and different projects, audience segments and areas as needed

Requirements

  • 5+ years of Product Marketing experience working with technical B2B products, ideally in fintech and/or web3
  • Obsessed with crypto, DeFi, and Web3 as transformative opportunities, with personal or professional experience using a self-custody wallet, engaging with dApps, NFTs, or participating in DAOs
  • Ability to lead through influence, develop strong relationships with technical teams, and drive alignment across teams
  • Incredibly clear written communication and desire to document everything
  • Very organised, able to stay on top of several moving projects at once

Must Have:

  • Trust in Web3 ;)