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SEO, Content and Social Media Marketing (Operations)

Transak

Transak

Marketing & Communications, Operations
Indiranagar, Bengaluru, Karnataka, India
Posted on Monday, July 3, 2023

Location: Bengaluru, India

Transak, a leading web3 payments and onboarding infrastructure provider, is on the lookout for someone for its SEO, Content and Social Media Marketing operations to join our fast-paced team. This is a unique opportunity to be part of a dynamic, rapidly growing, Series A funded company in the exciting blockchain and cryptocurrency industry. Transak's trusted by major brands such as MetaMask, Coinbase Wallet, Splinterlands, and AAVE and is backed by prominent VCs like Animoca Brands, UOB Venture Management, Woodstock Fund, CreditEase Fintech Investment Fund, SBI Ven Capital, and Third Kind Venture Capital.

In this role, you will be micro-managing the related operational tasks. You will implement social media and communication campaigns in line with marketing strategies, provide engaging content for our social media accounts, website, blog and other content avenues.

Key Responsibilities

  • Implement SEO, Content and Social Media campaigns that align with marketing strategies
  • Create engaging content (text, image, and video) for our social media accounts and blog
  • Work with external agencies for timely execution of various marketing strategies
  • Respond to comments and customer queries promptly
  • Monitor and report on feedback and online reviews
  • Coordinate with Marketing, PR, and Communications teams to ensure brand consistency
  • Liaise with Development and Sales departments to stay updated on new products and features
  • Build relationships with customers, potential customers, industry professionals, and journalists
  • Stay up-to-date with digital technology trends

Requirements and Skills

  • Proven work experience as a content marketer
  • Experience launching community initiatives (e.g., building an online forum, launching an ambassador program, creating an event series, and writing an email newsletter)
  • Ability to identify and track relevant community metrics (e.g., repeat attendance at events)
  • Ability to make design judgement calls basis company's brand guidelines
    • Skill to operate with designing tools is a plus
  • Excellent verbal and written communication skills.
  • Hands-on experience with social media management for brands
  • Ability to interpret website traffic and online customer engagement metrics
  • Knowledge of online marketing and marketing channels
  • Attention to detail and ability to multitask
  • Bachelors degree in Marketing, Technology or relevant field